Integrated Marketing For Hydrox Assignment Example | Topics and Well Written Essays - 500 words

Integrated Marketing For Hydrox - Assignment Example The checklist will be divided into two sections of which the first will focus on success definition and measurements while the second section will focus on failure definition and measurements. Success definition and measurements One of the factors that can be used as a success definition and measurement of the integrated sales and marketing campaign that is aimed at resuscitating the Hydrox brand is if there is a buzz in the market about the ongoing sales and marketing campaign (Hartley, 2006). This is to say that the campaign will be considered successful if the target audiences engage in positive talks especially in the social media in regards to the Hydrox marketing campaign as well as the brand itself. This will mean that the marketing messages and images that have been used are catchy and create a lasting impression on the target audience. The second and the most important factor that will act as a success definition and measurement will be if there will be a high demand and sales for the Hydrox chocolate sandwich cookie (Hartley, 2006). When retailers such as supermarkets start recording an increase in demand of the Hydrox chocolate cookie and the cookies quickly run out of the shelves after they are restocked, then it will mean that the integrated sales and marketing campaign has been successful. Failure definition and measurements One factor that can be used as a failure definition and measurement is if the integrated sales and marketing campaign fails to get attention from the target audience.